Marketing & Advertising

Which Of These 5 Biggest Mobile Advertising Markets Is The Largest?

With so many devices and platforms out there, it can be tough to decide which mobile advertising market is the biggest. After all, a lot of factors go into determining who is spending the most on ads. In this blog post, we will explore five of the most important factors that go into determining which mobile advertising market is the largest. From app usage to spending on location-based services, learn everything you need to know to make an informed decision about your ad strategy.

United States

The United States is unquestionably the largest mobile advertising market in the world. According to eMarketer, in 2016, the U.S. will account for nearly 30% of global ad spending on mobile devices, surpassing China’s share of 27%. This growth is likely to continue as more Americans come online and adopt mobile devices as their main form of communication.

However, not all markets are created equal when it comes to mobile advertising. Some countries boast larger populations and economies than others, which means they generate a greater volume of ad spend. In terms of percentage share, China ranks first with 44%, followed by Japan at 36% and the United States at 30%. However, despite having a smaller population and economy, Germany boasts the third-largest mobile advertising market with 21% share. This is likely due to its large number of smartphone users (over 80%), as well as high spend on digital media overall.

So which of these big markets is truly the biggest? The answer is tough to nail down because there are so many factors that contribute to a country’s success in mobile advertising – from population size to GDP per capita. But if we look at raw numbers, it’s clear that the U.S. reigns supreme!


The Chinese market is estimated to be the largest mobile advertising market in the world. In 2016, Chinese consumers spent an estimated $24.6 billion on mobile advertising. This represents a 47% increase from 2015 and makes Chinese mobile advertising the second largest market in the world after the U.S. The growth of the Chinese market has been attributed to increasing smartphone ownership and saturation of traditional media platforms such as television and newspapers. Additionally, China’s aggressive marketing campaign targeting foreign brands has helped boost spend on mobile advertising.

5 Biggest Mobile Advertising Markets Is The Largest


Japan is the world’s second-largest mobile advertising market, and it’s expected to grow even larger in the coming years. In 2014, Japan accounted for 26% of all global mobile ad spending. The country’s large population and high levels of smartphone penetration make it a prime location for advertisers looking to target mobile users. Additionally, Japan has developed a strong digital media ecosystem that allows brands to engage with consumers through unique online ads and content offerings. This makes Japanese mobile ads some of the most creative and engaging in the world.

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Canada is the world’s second-largest mobile advertising market, according to eMarketer. In 2017, Canadian advertisers spent $5.8 billion on mobile advertising, an increase of 3.2% from 2016.

The United States is the largest mobile advertising market in the world, with $22.4 billion spent in 2017. However, Canada is expected to overtake the United States as the largest mobile advertising market by 2020.

One reason for this growth is that Canadians are increasingly using their smartphones and tablets to access content and shop online. In addition, Canadian companies are investing more in mobile marketing campaigns because they know that consumers are using their devices more for entertainment and shopping than ever before.

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